Facebook redesigned its news feed last week, but the company isn't stopping there. Next up for a makeover is Facebook Pages.
Facebook announced a new look for Pages on Monday, changing the appearance for both Page visitors and Page admins to what the company is calling a more "streamlined" look.
The new design includes two columns similar to the old version, but the right column is now the Page's timeline and the left includes information about the brand or corporation. In the previous design, both columns served as the Timeline; posts were staggered between the left and right columns as users scrolled down.
In the new design, the "Invite Your Friends" section has moved from the right side of the screen to the left, and the text box for posting switched from the left to the right side.
For Page admins, a new metrics section on the far right-hand side of the Page includes data about ads, Likes and post reach. Facebook is also rolling out "Pages to Watch" for all admins, meaning users can create a list of similar or competitor pages to compare metrics like engagement and Page Likes.
The redesign comes less than a week after Facebook updated the look for news feed, a relatively minor change that included larger photos and new icons and fonts. That change was a year in the making, and Monday's update appears to be in the same vein, using similar fonts and icons.
However, this move also signals that Facebook is moving away from tabs — which have been a popular tool for many Facebook marketers to draw attention to contests as well as get users to visit other entities such as an Instagram feed or website. Page admins can still draw users to the company website, a contest, or anything else, but it’s becoming clear that this will have to be done through News Feed posts and not direct visits to a page’s timeline.
You may wonder, “Where did the tabs go?” Tabs will still be supported, but they will be tucked into the “More” module and without images. This will make your job of engaging with your customers that little bit harder.