Google Advertising

Facebook Advertising, Google Adwords, Yahoo, Bing, Overture – They all offer some form of pay per click advertising.

A Pay per click advertising campaign is an important source of instant traffic. Advertising is quick to setup and provides immediate impact, ensuring a quick, controlled and results-oriented exposure to your target audience.

At Shout! Digital Marketing, we recommend a result-driven approach, with a campaign designed from the ground up with your objectives in mind. Shout! Digital Marketing establishes clearly defined metrics which are aligned towards your business objectives as campaign goals. Our team has extensive experience using the most advanced campaign management tools to deliver clients’ objectives while staying within the budget.

We have managed keyword campaigns on search engines (such as Google, Yahoo, MSN, Ask) and we are an approved agent for Facebook. We challenge ourselves to stay flexible and efficient, constantly improving our processes as we grow.  

Shout! Digital Marketing campaign management services include:  

Keyword and ad copy generation
Shout! Digital Marketing uses a number of tools to ensure the most comprehensive keyword coverage for your product range. This involves ensuring that an advert appears for all the terms which a potential customer might use and the various other terms which can be used for the same search. It also includes reviewing competitor activity and ensuring that the campaigns get the best possible exposure at the lowest possible cost.

Campaign setup
A new campaign involves grouping the keywords, deciding upon landing pages and also setting initial spend limits to get it started. Client report formats are also set up at the same time. Furthermore, campaign tracking is set up and tested at this time to ensure that the campaign performance data is collected accurately.

Tracking and reporting
Post launch, the campaign is tracked every few hours. Reports charting spend, visits and conversion are reviewed daily to help optimize the campaign. Such reports show how the campaign is delivering rewarding your business objectives.

Bid rank optimisation and spend allocation
Campaign optimisation decisions are taken at a keyword and campaign level, keeping keyword performance and campaign objectives always in mind. The reporting ensures that you have full visibility of every implemented change and its results.

Landing page optimisation
The purchased traffic is sent to various pages on the website; its homepage, product search and product information pages are a few examples. Each page is compared with each other on performance parameters. Based on this analysis, changes are suggested for improving the campaign performance.