You probably have heard of Yelp, Urbanspoon and Tripadvisor however there is a new kid on the block, Posse, which has gained a massive following recently. It is now the fastest growing recommendation app in New Zealand, with thousands of consumers nationwide using Posse to find places to eat, drink and shop every week.
There are some big names behind Posse, prominent Silicon Valley investors include the founder of Google Maps, Lars Rasmussen, Bill Tai (Partner Charles River Ventures, seed investor in Twitter) and Alex Harvey (CEO Asia, Macquarie Bank). Posse is now the number one recommendation app in both New Zealand and Australia, taking on the likes of Foursquare, Yelp and even Google Maps.
Posse has gone a step further than Google Maps giving users a digital view of the inside of shops and restaurants. All panoramic interior photographs on Posse are tied to the phone’s compass, which gives users the same effect as Google Street View for the interior of a shop or restaurant.
“This technology is a real game changer for us – there is no other search tool which gives users a crowd sourced panoramic view of a restaurant’s interior,” CEO of Posse, Rebekah Campbell said.
Uptake of the app in New Zealand had been huge - one-in-five users are from New Zealand. The Android version of the app hits the Google Play Store this week, which Campbell believes will more than double the app’s existing user base in NZ.
Consider these statistics:
Since its launch in 2013, over 200,000 people have downloaded Posse across New Zealand, Australia, Singapore, Hong Kong and the US.
• 45,000 local businesses have already listed on the app
• Over 145,000 recommendations have been made by consumers
• Nearly 5,000 New Zealand businesses listed
• Huge spike in people using their smart phones to search for places to eat, drink and shop
What makes Posse so unique is the fact that people can search their friend networks, rather than anonymous review sites, to get recommendations on restaurants, cafes, bars and shops. Posse is a two-sided network of consumers and shops. Consumers recommend their favourite places and search for recommendations from friends. They can also collect rewards from the retailers next time they visit. On the other side, businesses use the app to engage with existing customers and promote to new customers.