Pinterest launches new tracking for pins

Pinterest has announced a new way for businesses to track their pinned links. It is adding support for Google Analytics UTM variables to give businesses a look at their performance in the Google Analytics dashboard.

If you’re already using Google Analytics, it’s easy to see how your Pins are performing by tagging your Pin links with the correct UTM parameters.  If you’ve already got UTM tracking on your Pin links, you’ll start to see more activity on your campaign and source tracking on Google Analytics.

On the Pinterest for Business blog, the company also gives some tips on what businesses can learn from TV shows on Pinterest. Pointers include: using humour, using quotes, going “behind-the-scenes,” including fans, highlighting products and spaces, offering exclusive content and “sneak peeks,” and helping users lived “inspired lives” says Neil Devonport, Director of Shout! Digital Marketing Australia.

They provide some real examples that could give you some ideas to give your Pinterest campaigns a bit of a spark.


Chances are you won’t be running any paid campaigns on Pinterest any time soon, as it sounds like they’re going to be quite expensive, and geared toward major brands.

Interested in social media management, contact Neil Devonport at Shout! Digital Marketing today! neil@shoutdigitalmarketingaustralia.com.au | Ph. 0383170280 | shoutdigitalmarketingaustralia.com.au