New YOURBUSINESSNAME.MELBOURNE now available from Shout!

Important implications for .melbourne owners: Two-thirds of Aussie online shoppers prefer local websites
— Roy Morgan

Whether you’re an individual, business owner or an international brand located in the State of Victoria, get online with a .melbourne web address and become part of Melbourne and all that it represents.

A .melbourne domain name is a web address and is the city’s new home online. It provides a dedicated space online for individuals and businesses in Victoria who seek to identify themselves with the city. It offers new marketing opportunities and an additional channel of communication focused on their geographic location.

The appeal of .melbourne is that it will allow individuals, business owners and brands located in the State of Victoria to acquire a locally relevant web address and be a part of Melbourne and all that it represents.

Find out if your .melbourne domain name is available with a quick email to  support@shoutdigitalmarketingaustralia.com.au

Facebook's new 'Buy Button', Powered By Stripe

Many of you may know already but Facebook unveiled its Buy button back in July. It's still being testing however the feature allows businesses to sell goods and services directly from Page posts and ads. Your customers can simply click and buy right within Facebook itself.

Facebook is using payment technology from Stripe, which is the feature’s sole partner so far.

With this feature, people on a desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.

No launch date has been announced yet. It could become a major force in mobile commerce once that happens.

Google Local Places changes again!

Let the world know who you are.
Google Places for Business is now Google My Business. Its now your main point or hub with Google and links Google Map listings, Google Local listings and Google + listings making it easier to connect with your customers and make a name for your business online.   

 

Tips for successful sharing:
 
Keep your content fresh and public
Share what's new with your business, important updates from your community and more.    

 
Post exclusive events and deals
Promote special offers and big sales events, and ensure great turnouts with Google+ events.

Share beautiful, high-quality photos
Pick up your smartphone or camera and take photos of your window display and your best-selling products.

 

Record a behind-the-scenes tour
Use Hangouts On Air from your laptop to broadcast a video recording of your business or your team in action.    

 
Respond to your customers
Think of your posts as a dialogue. Respond to comments and follow your followers.    

Remarketing vs Retargeting: Really? Why is everybody using these words?

 

You would be forgiven for thinking that Remarketing and Retargeting is the next big thing, everybody is talking about it but what does it really mean? Let’s be really honest, you are already seeing this working in your everyday online activities, no doubt you have searched for a product and then like magic the same company has adverts on every web page you go to over the following couple of weeks, there is no magic genie at play here, this is simply remarketing!

New marketing technology is now available which lets you market to people who’ve already come in contact with your brand. They may have visited your site, saw an advert someplace else, saw a PPC ad, or they actually filled something out.

These are warm leads, people actually interested in you, your business or the products and services you sell, you now have the capability to market to them again, and again and again. This is now more important than ever as recent research shows the average person is bombarded by 2400 adverts and brand positions a day, a day! 

You now have the ability to target users already interested in your product or service. You can hit customers already in the buying cycle and you can create some incredible ROI.

Remarketing vs Retargeting

Sound similar doesn’t it, but like much in life ‘same same’ is actually different. Today I am going into more detail to help you understand what all of this means, to really break down the barriers and to start to create certainty in an uncertain world.

Retargeting

Retargeting is most often used to describe online adverts and digital display adverts, until recently the domain of the big advertising agencies and companies with deep pockets but with massive changes at Google you can now get your adverts up and running in a similar way to how you previously ran keyword advertising. A user visits your website, a cookie is set by your website and you can now target ads to your visitors on other sites they visit, that’s what the term retargeting means in a nutshell.

Let’s use an example, let’s say you are a Mexican Restaurant, once a visitor sees your website you know they have an interest in dining the Mexican way, so now you then can follow them around the internet and remind them of your business keeping you point of mind when it comes time to purchase. To some degree this is the modern equivalent of using sandwich boards, constant repetition bears results!

Retargeting is very appealing as the network of sites you can advertise on has grown significantly in the past 12 months, even in Australia sites like SEN Sports Radio, Home and Garden and many more have display advertising available through Google, giving you the opportunity to reach users on millions of sites.

Interested in running a retargeting campaign? Give Shout Digital Marketing a call today on 03 8317 0280 or email neil@shoutdigitalmarketingaustralia.com.au

 

 

Remarketing

Remarketing is not the poor sister of Retargeting, it is however the misunderstood uncle. While you may hear retargeting referred to as remarketing, “remarketing” is typically used when email is involved.

 

You most likely may have seen this with online sales and ecommerce. It’s also often used when you started a process i.e. starting filling out a form online but didn’t complete the process  Vistaprint in Australia do this particularly well, they upsell after you place an initial order i.e. 250 free business cards, Confused? Let’s try again, Remarketing is ’marketing to your existing clients and customers often through email or social media’ and is really about lifecycle marketing.

 

Interested in remarketing? Give Shout Digital Marketing a call today on 03 8317 0280 or email neil@shoutdigitalmarketingaustralia.com.au

Kiwis produce No.1 recommendation app for Australia & New Zealand

You probably have heard of Yelp, Urbanspoon and Tripadvisor however there is a new kid on the block, Posse, which has gained a massive following recently. It is now the fastest growing recommendation app in New Zealand, with thousands of consumers nationwide using Posse to find places to eat, drink and shop every week.

There are some big names behind Posse, prominent Silicon Valley investors include the founder of Google Maps, Lars Rasmussen, Bill Tai (Partner Charles River Ventures, seed investor in Twitter) and Alex Harvey (CEO Asia, Macquarie Bank).  Posse is now the number one recommendation app in both New Zealand and Australia, taking on the likes of Foursquare, Yelp and even Google Maps.

Posse has gone a step further than Google Maps giving users a digital view of the inside of shops and restaurants. All panoramic interior photographs on Posse are tied to the phone’s compass, which gives users the same effect as Google Street View for the interior of a shop or restaurant.

“This technology is a real game changer for us – there is no other search tool which gives users a crowd sourced panoramic view of a restaurant’s interior,” CEO of Posse, Rebekah Campbell said.

Uptake of the app in New Zealand had been huge - one-in-five users are from New Zealand. The Android version of the app hits the Google Play Store this week, which Campbell believes will more than double the app’s existing user base in NZ.

Consider these statistics:
Since its launch in 2013, over 200,000 people have downloaded Posse across New Zealand, Australia, Singapore, Hong Kong and the US.
• 45,000 local businesses have already listed on the app
• Over 145,000 recommendations have been made by consumers
• Nearly 5,000 New Zealand businesses listed
• Huge spike in people using their smart phones to search for places to eat, drink and shop

What makes Posse so unique is the fact that people can search their friend networks, rather than anonymous review sites, to get recommendations on restaurants, cafes, bars and shops. Posse is a two-sided network of consumers and shops. Consumers recommend their favourite places and search for recommendations from friends. They can also collect rewards from the retailers next time they visit. On the other side, businesses use the app to engage with existing customers and promote to new customers.

Pinterest Policy Change Affects Business

Pinterest has updated its Acceptable Use Policy and this is going to directly impact how you present your business on Pinterest. Pinterest’s ultimate goal is to make the site a place where users come for inspiration and share their thoughts and ideas.

Here are the key points:

1.       Paying Pinners

The biggest change to Pinterest’s policy is businesses are no longer allowed to directly compensate users for pinning, following or unfollowing. Pinterest came out with the rule because the company wanted people to Pin authentically. Businesses need to be careful moving forward and ensure they are in compliance with the Pinterest policies.

2.       Accessing Data

The next update from Pinterest is their stance on accessing (scraping) information off of the Pinterest platform. Pinterest does not have an API and the only way to date to gather data was to scrape the data off of Pinterest to determine metrics such as followers, repins, likes, etc. With the updated policy you aren’t allowed to access, search, scrape, download or change Pinterest or anything on it. This means that Business temporarily will not have as much access to data as they once had.

3.        Contests

When it comes to contests on Pinterest, there has been a shift in making sure that the contests do not appear to be “spammy”.  In keeping with their policy of wanting Pinterest users to be pinning authentically, Pinterest has cracked down on making sure that users are not required to pin from a selection, pin the contest rules, or ask for votes based on pins, likes, or boards. This gives the user the ability to pin whatever image they want when entering the contest, keeping in line with how Pinterest wants its site to be used. By prohibiting the use of votes based on pins, likes, or boards, Pinterest has levelled the playing field by allowing every entrant to have an equal chance at winning the contest. Business needs to be aware of the new rule when crafting the contest rules.

What This All Means

These changes show that Pinterest is doing everything to prevent businesses from maximising the system. They want you to grow your presence organically and the content to be shared because the users want to share it and not because they are being paid or incentivized otherwise.

What Can Your Business Do?

The end game is still for Business to attract followers, engage them, and ultimately drive revenue. There are a variety of tips and tricks to help your business drive engagement

  • Pin engaging content
  • Follow your active followers
  • Add a Pinterest tab to your Facebook page
  • Tweet your Pins
  • Add the Pinterest button to your homepage

This shouldn’t prevent business continuing to expand their communities on Pinterest as the network is already one of the key traffic drivers for retailers and Business and will continue to drive successful and meaningful engagement.

For more information contact Neil Devonport, Shout Digital Marketing Australia, Ph. 0404300533

Should Your Company Be on Google+? Shout Digital Marketing thinks so

Some have claimed that Google+ is the second most-used social network worldwide. However a recent report shows the adoption of social media by Fortune 500 companies shows only 35% of big companies have a Google+ account, compared with 77% on Twitter and 70% on Facebook.

Remember this one very important differentiator: Google+ is a Google product. As you decide whether you want to launch a Google+ platform for your business, here are a few implications to consider.

SEO
Google+ content counts toward your overall SEO ranking because Google indexes Google+ content in the same way it does for Web pages. This means that when you post to Google+, your content is searchable, it ends up higher in search results, and it appears in search results for a longer period of time than if you posted that same content to another social platform, like Facebook.

Google+ Hashtags
Google recently announced that Google+ hashtags would now be available through Google search. So, if you’re in the need for a few social media tips and you Google “#shoutdigitalmarketing,” you’ll see your normal search results, but on the right-hand side of the page you’ll now also find Google+ posts that include the #shoutdigitalmarketing hashtag.

This is important for two reasons: First, the right-hand corner of the Google search page is some seriously sought-after real estate. Second, people searching for specific hashtags on Google are not always people that have Google+ themselves, or, if they do, are not necessarily already part of your Google+ community. When you post content to Google+, you’ll reach your Google+ followers, but now you’ll also reach people outside of that network in an extremely targeted, impactful way. Just make sure you tag your posts with your most relevant, popular SEO terms.

YouTube Comments
Google also announced that all YouTube comments will soon be powered by Google+. If your company is heavily ingrained in the YouTube community, you won’t be able to go much longer without launching a Google+ platform.

After considering how much of your audience is on Google+, the resources you have to support the platform, and the factors listed above, you might decide that launching a Google+ page is in your best interest. If you need a hand, the Team at Shout! Digital Marketing are here to help – our contact details are available at http://shoutdigitalmarketingaustralia.com.au/contact

Pinterest launches new tracking for pins

Pinterest launches new tracking for pins

Pinterest has announced a new way for businesses to track their pinned links. It is adding support for Google Analytics UTM variables to give businesses a look at their performance in the Google Analytics dashboard.
If you’re already using Google Analytics, it’s easy to see how your Pins are performing by tagging your Pin links with the correct UTM parameters.  If you’ve already got UTM tracking on your Pin links, you’ll start to see more activity on your campaign and source tracking...

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Facebooks New Look for Pages, A big change for business...

Facebook redesigned its news feed last week, but the company isn't stopping there. Next up for a makeover is Facebook Pages.

Facebook announced a new look for Pages on Monday, changing the appearance for both Page visitors and Page admins to what the company is calling a more "streamlined" look.

The new design includes two columns similar to the old version, but the right column is now the Page's timeline and the left includes information about the brand or corporation. In the previous design, both columns served as the Timeline; posts were staggered between the left and right columns as users scrolled down.

In the new design, the "Invite Your Friends" section has moved from the right side of the screen to the left, and the text box for posting switched from the left to the right side.

For Page admins, a new metrics section on the far right-hand side of the Page includes data about ads, Likes and post reach. Facebook is also rolling out "Pages to Watch" for all admins, meaning users can create a list of similar or competitor pages to compare metrics like engagement and Page Likes.

The redesign comes less than a week after Facebook updated the look for news feed, a relatively minor change that included larger photos and new icons and fonts. That change was a year in the making, and Monday's update appears to be in the same vein, using similar fonts and icons.

However, this move also signals that Facebook is moving away from tabs — which have been a popular tool for many Facebook marketers to draw attention to contests as well as get users to visit other entities such as an Instagram feed or website. Page admins can still draw users to the company website, a contest, or anything else, but it’s becoming clear that this will have to be done through News Feed posts and not direct visits to a page’s timeline.

You may wonder, “Where did the tabs go?” Tabs will still be supported, but they will be tucked into the “More” module and without images. This will make your job of engaging with your customers that little bit harder.

Want to know more? Speak with our team by calling Neil Devonport on 0404300533.

Yelp Slaps Consumer Alerts On More Pages

Yelp first revealed the Consumer Alerts program in 2012. It’s a tool designed to fight fake reviews by showing warnings to users on the pages of businesses who have been found to pay for reviews.

Just how much Yelp’s Consumer Alerts are really deterring businesses from writing and acquiring fake reviews remains a mystery. Clearly’ they’re not deterring everyone, including businesses that have already been on the receiving end of the alerts.

Yelp has also utilized the legal system to go after paid reviews. Last year, the company sued the site BuyYelpReview.com, and more recently Yelp sued a guy for planting fake reviews on his business page.

A Harvard Business School study last year suggested that 16% of Yelp restaurant reviews are potentially fake, a figure Yelp says is misleading, as it used reviews Yelp identified as suspicious (not “fake”) to run its analysis.

Yelp doesn’t kick the business out of its service, but the embarrassing warning appears on the business listing for three months. Yelp’s Kristen Whisenand writes:

We normally remove alerts after 90 days, but we won’t hesitate to renew them if we continue to see suspicious activity. That’s exactly what happened for two businesses this time around. We again found something amiss with two of the locations for Chicago-based nail salon, Azure Nails. And someone was caught red-handed yet again trying to buy reviews for Evergreen Carpet Cleaning in Los Angeles.

This type of activity not only hurts consumers, but also honest businesses who play by the rules. Yelp’s main line of defense is our automated recommendation software which works behind the scenes at all times to recommend reliable and useful reviews. It’s unfortunate that some people are so set on gaming the system (and misleading consumers) that the additional step of posting Consumer Alerts is necessary. That said, we take our responsibility of providing trusted information very seriously, and we’ll do whatever it takes to ensure that Yelp remains helpful to consumers.

The company did say last year that the study’s findings “shouldn’t come as a complete surprise,” and “as consumers increasingly turn to online reviews to find a local business, the incentive to artificially improve one’s reputation also increases, but neither should the fact that Yelp has been on guard against these very same reviews from our earliest days.”

Facebook & Social Media Peak Sharing Times

Facebook & Social Media Peak Sharing Times

With the move to social media as a communication and conversation tool so comes a change in how and when we share. Sharing content doesn’t mean posting it online and leaving it to do its own thing. You’ve got to be there, the whole way, ready to push it and respond to others in a timely manner – promoting it through various channels until your message has been established.

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Christmas Cards with Personality

It’s that time of year, Santa is preparing for his visit to our offices and our clients are in the final days before the year draws to an end.

 

We have developed a series of Electronic Christmas Card Videos, lights, camera, action, its Christmas! Checkout this Video we have developed for the Alto Hotel http://www.youtube.com/watch?v=5bhU024Koc8&feature=youtu.be

 

For more on Christmas cards videos and other services give us a call or email neil@shoutdigitalmarketingaustralia.com.au

A Look at Ads on Instagram

From Instagram: A few weeks ago, Instagram shared its plans to introduce advertising on Instagram. Today, we want to provide a few more details about exactly what ads on Instagram will look like.

If you’re in the United States, you’ll see the sample ad above sometime in the coming week. This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.

You’ll know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram.

We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.

Our focus with every product we build is to make Instagram a place where people come to connect and be inspired. Building Instagram as a business will help us better serve the global—and ever growing—Instagram community, while maintaining the simplicity you know and love.

Should Your Company Be on Google+?

According to socialmediatoday, a study by GlobalWebIndex claimed that Google+ is the second most-used social network worldwide. But recent studies by the Pew Research Center and ComScore on social media usage don’t even include Google+, and a report by Dartmouth on the adoption of social media by Fortune 500 companies says that only 35% of big companies have a Google+ account, compared with 77% on Twitter and 70% on Facebook.

Remember this one very important differentiator: Google+ is a Google product. As you decide whether you want to launch a Google+ platform for your business, here are a few implications to consider.

SEO

Google+ content counts toward your overall SEO ranking because Google indexes Google+ content in the same way it does for Web pages. This means that when you post to Google+, your content is searchable, it ends up higher in search results, and it appears in search results for a longer period of time than if you posted that same content to another social platform, like Facebook.

Google+ Hashtags

Google recently announced that Google+ hashtags would now be available through Google search. So, if you’re in the need for a few social media tips and you Google “#socialmediatips,” you’ll see your normal search results, but on the right-hand side of the page you’ll now also find Google+ posts that include the #socialmediatips hashtag.

This is important for two reasons: First, the right-hand corner of the Google search page is some seriously sought-after real estate. Second, people searching for specific hashtags on Google are not always people that have Google+ themselves, or, if they do, are not necessarily already part of your Google+ community. When you post content to Google+, you’ll reach your Google+ followers, but now you’ll also reach people outside of that network in an extremely targeted, impactful way. Just make sure you tag your posts with your most relevant, popular SEO terms.

YouTube Comments

Last week, Google also announced that all YouTube comments would soon be powered by Google+. If your company is heavily ingrained in the YouTube community, you won’t be able to go much longer without launching a Google+ platform.

After considering how much of your audience is on Google+, the resources you have to support the platform, and the factors listed above, you might decide that launching a Google+ page is in your best interest. If you need a hand, the Team at Shout! Digital Marketing are here to help – http://shoutdigitalmarketingaustralia.com.au/contact/

Shout! Digital Marketing has arrived – Web Design, Social Media, Competition Management and more

Today is an exciting time for us with the launch of Shout! Digital Marketing, the evolution of our previous business into a full service agency specializing in digital marketing.

Through design, communication and digital mediums we’ll help you grow your business, creating ideas of influence that will inspire people, change behaviour and deliver results.

Therefore, we would like to highlight some of our key services including:

Custom Competitions – Shout! Digital Marketing manages creative results-orientated competitions and we can work with you to engage your customers delivering thousands of new fans and thousands of entries. From sweepstakes to Instagram photos, our range of competitions cannot be beaten. More

Social Media Management - While business owners are confused and a little tentative about using social media, you can embrace it and claim the market leading position. Shout! offers a range of Social Media management packages to help you harness this medium better than any other. More

Web Services – You may already know about the websites we have built; now we have expanded our services to incorporate search engine marketing, Google Adwords, hosting solutions and more. More

Over coming weeks we will be talking about more of the services we have planned. In the meantime please visit our new website and give us your feedback.

Many thanks

Neil Devonport
+61 404 300 533
neil@shoutdigitalmarketingaustralia.com.au

 

FACEBOOK HASHTAGS - An Update

After years of people using hashtags on Facebook despite the fact that Facebook didn’t support them, the company finally made them clickable and searchable back in June. Of course, hashtags allow Facebook to better organize conversations across the network, and gives brands the ability to insert themselves into said conversations. With over a billion monthly active users on the network, Facebook hashtags were poised to make a big impact in terms of marketing. Right?

Well, maybe not. According to a new study from Facebook analytics company EdgeRank Checker, the first couple of months have proven one thing: Facebook hashtags are no game-changer. In fact, they’re not really helping anyone spread the conversation.

“Posts with hashtags actually have less Viral Reach, on average, than posts with hashtags. Brands using hashtags should hypothetically be receiving additional exposure from other brands who are using these same hashtags,” says EdgeRank Checker.

But they aren’t.

In fact, according to their data, Facebook posts that contain hashtags have less viral reach, less median fan engagement, and even less organic reach. If you’re going by this study, you’d be better off leaving the hashtags out of your post if you want more users to see it and interact with it.

It’s pretty much the same all across the board, as well, no matter how many likes your page has. Pages with fewer likes experience the greatest disservice from hashtags – but for most tiers of popularity hashtags are doing nothing to help a page’s exposure.